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We've heard it a million times, but I'm going to say it again: voice and
data technologies are converging. PBXs, which historically have been
voice-only, now have data capabilities as well. Traditional data
equipment, such as routers and other network products, have added voice
capabilities. The reason convergence has become so hot is because
converged systems are so much more efficient, convenient, easier to
manage, cost effective, and finally enjoy more functionality due to
integration with several different media types.
By combining the voice, data, and other functionality from multiple
systems into a single platform environment, converged systems eliminate
integration and interoperability concerns. Since common interfaces can be
used to manage voice, data, and other communication types, system
installations as well as maintenance are simplified.
Similarly, there has been a trend towards open systems, open standards,
and open programming platforms. Examples include Linux, Java, H.323, Voice
XML, SIP, TAPI, and S.100, just to name a few. Indeed, convergence and
open standards are the mantra of Communications Solutions, as well as our
sister publications. It's what we write about, it's what we test in TMC
Labs, and it's what we showcase at our tradeshows.
When I learned about Dialogic's announcement, called the Intel
Converged Communications Platform, it certainly caught my attention. This
standards-based, application-ready platform enables value added resellers
(VARs) and system integrators to consolidate many telephony and business
communications applications, such as unified messaging and speech dialer
solutions from multiple vendors, onto a single system. This, in turn,
allows small to medium-sized companies to rapidly and cost-effectively
expand their business communications capabilities at any time. You don't
need an ACD right now? That's fine, add it later. And when you do, in
theory, you can choose the "best of breed" ACD or any other
application written to the Intel CCP. Could this spell the death knell of
the traditional PBX?
Of course, I should point out that currently there are only 17 ISV
partners who are developing applications that will be ready for deployment
on the platform when it ships later this year, yet there are hundreds of
products designed to work with traditional PBXs. However, if enough
products are written to the CCP, then you can have "best of
breed" communications products running all on the same hardware
platform, sharing the hardware resources, and thus saving the customer
money. Some of the 17 ISVs include Artisoft, Sound Advantage, CTL, Elix,
Envox, and TriVium. For a more detailed list, see Dialogic's Web site.
I'm excited that Dialogic has provided an open platform to allow
several third-party developers to write applications for the Intel
Converged Communications Platform. This certainly allows for some
interesting possibilities. With that said, I do have one reservation about
this recent Dialogic announcement. Why is it that, in an era of open
standards, I still cannot choose any vendor's hardware telephony board I
wish? That is, why can't I choose between Aculab, NMS, Dialogic,
MusicTele.com, BICOM, or others, and be assured it will work with all
telephony applications?
BRIDGING TWO WORLDS
After all, the most important thing telephony boards do is provide a
bridge between the PSTN and the PC, which contains the telephony boards.
Thus, incoming analog lines, ISDN lines, or incoming E1/T1 lines from the
PSTN "cross the bridge" (so to speak) once the trunk lines are
connected to a telephony board(s) placed in a PC. Thus, with analog, ISDN,
and T1/E1 standards, shouldn't I be able to plug in any vendor's telephony
board to terminate the trunk lines? Also, with the fairly recent advent of
PC-PBXs, telephony boards also provide the "bridge" between the
PC and the employee's desktop phones.
In most cases, phone extensions are terminated to a punch-down block,
which is also terminated to a PC-PBX containing one or more telephony
"extension" cards. Because of the PC-integration, applications
such as unified messaging and desktop call control can be performed. The
advent of the PC-PBX certainly opens up some potentially interesting
communications solutions. In addition to my first idea of being able to
use any telephony board for the trunk lines, shouldn't I also be able to
use any vendor's telephony board to terminate the phone extensions? No
such luck!
Unfortunately, when we talk about the importance of open standards, the
telephony board industry has been slow to adopt this mantra. For example,
why is it that if I want to expand our Artisoft PC-PBX system to allow for
a second incoming T1 line, I am forced to buy a Dialogic T1 board? Why
can't I bargain hunt for cheaper alternatives from competitors, such as
Aculab, BICOM, Natural MicroSystems, Brooktrout Technology, or
MusicTele.com? Not that any of their T1 boards may necessarily be cheaper
than Dialogic, but I still like having choices.
I should point out that MusicTele.com analog boards are also supported on
the Artisoft PC-PBX platform because of their universal API which allows
developers to "plug-and-play" their boards into applications
that were originally developed for competitor's products, such as
Dialogic. Apparently, this universal API maps Dialogic API calls to API
calls understood by the MusicTele.com boards. But why must competitors
resort to "trickery" to be "Dialogic-compatible," or
API-compatible with any other board for that matter?
Of course, there has been some progress to make telephony boards more
open. Standards such as S.100, H.110, and others have been created to try
to do away with proprietary API calls for each telephony board. Many of
the telephony board manufacturers have embraced these standards. There
have even been test "bake-offs" demonstrating multiple vendors'
boards working in the same chassis. So why is that I still can't choose
any board in compliance with S.100 and H.110 and use it, for instance with
an Artisoft PC-PBX or Sound Advantage's voice portal product? Both support
Dialogic's CT Media, which in turn supports the ECTF S.100 Revision 2
standard.
COMMODITIZE TELEPHONY BOARDS
One day while sitting at my desk, I pondered why -- after the supposed
"bus wars" (MVIP vs. SCSA) were over -- the telephony hardware
industry still hadn't become "commoditized" as the PC industry
has. If one were to look at the PC industry, hardware is very much
commoditized. For example, I can buy a PC with an Intel, AMD, or Cyrix
processor, and software applications will work just as well on all three.
Similarly, I can buy a sound card from Creative Labs, Turtle Beach, and
others, and I can be assured they will work just fine with any of my
software applications, particularly games. Can you imagine having to buy a
separate sound card for Quake, another one for John Madden Football, and
yet another sound card for Half-Life?
Fortunately, with Microsoft's DirectX open-API, you can be assured any
sound card you buy will work with any software application. Why shouldn't
it be the same way in the telecom world? The answer might be so simple
that my technical mind just looked right past it. The simple answer is:
partnerships. Let's face it, companies ally themselves to one particular
telephony hardware vendor for two reasons:
1) Companies had to choose one telephony board vendor, since it
wouldn't behoove them to hire multiple engineers to learn multiple
proprietary APIs for each board manufacturer. This was especially true in
the old days before H.110 and S.100 helped to alleviate this concern. So
certainly learning multiple APIs was cost prohibitive, and often the
customer didn't care what hardware was used, as long as the solution
worked. But today, customers are much more savvy -- they want open systems
and choices. They don't like being tied to a single vendor. One only needs
look at IT personnel's backlash against Microsoft and their support of
Linux to see that customers really do want choices!
2) Companies such as Dialogic often offset the marketing, exhibiting,
and advertising costs of their partners -- but at a price. The partner
must exclusively support Dialogic hardware only to receive financial
support. If I were a startup looking to develop a product and market it,
having an exclusive deal in exchange for financial support would certainly
be beneficial. Of course, I shouldn't just pick on Dialogic. They are not
alone in doing this. All the other board manufacturers have done the same
thing. Dialogic just did it better, which is probably one of the major
factors for its strong market position today. Interestingly enough, I
should point out that Microsoft also has had exclusive agreements, which
is one of the reasons it got itself into trouble with the Department of
Justice.
THE HELL YOU SAY!
What I want to see in the near future is the ability to go out and buy any
telephony board you want, plug it in, and you're ready to go! Of course,
I'm sure some telephony board manufacturers would argue, "The S.100
standard is incomplete" or "We have some specially optimized API
calls that S.100 doesn't support" or "Our converged telephony
board platform supports not only voice, but also VoIP, voice compression
codecs such as G.729a, and speech recognition. These require proprietary
APIs."
I say nonsense! Voice codecs are standardized, and often the board
manufacturers license the codecs from the same third party. This is also
true of speech recognition algorithms. As long as S.100 adds support for
IP telephony, speech recognition, and the like, there is no need for
proprietary APIs. I should point out that standards such as SIP and H.323
should take care of the Internet telephony APIs rather than S.100.
IT'S ALL IN THE PERFORMANCE
Of course, some board manufacturers will do a much better job at speech
recognition, add less latency when compressing voice packets, and have
other performance advantages over their competition. And that's my point.
I should be able to choose the best telephony board based on performance
(as well as value) and not based solely on name brand or be forced to buy
a particular brand due to some partnership agreement.
So am I just dreaming? Do you think the telephony board industry will
ever become truly open and become commoditized like the PC industry and PC
boards have? Or will loyalties and exclusive partnerships, and hence
higher costs and fewer choices for the customer, win out? Tom Keating .
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