Communications Solutions Magazine
Formerly CTI® Magazine 

September 2001

Communications Solutions September 2001

FEATURES
This Old Enterprise
Kevin Mayer and Dan Callahan

Communications infrastructure renovation, like home renovation, poses a conflict: on the one hand, you have the eagerness to realize a vision; on the other hand, you have the fear of excessive costs. The conflict becomes all the more acute when the economy sours, and you feel the mood shift from ambition to caution. Such a shift is influencing the acceptance of the IP-PBX. While IP-PBX deployments continue apace, the justifications for new deployments (and enhancements of existing deployments) emphasize immediate returns, or "quick hits," more than long-term visions of extended or virtual enterprises.

Creating Flexible IP Networks With SIP
Dwight Irving, Intel Corporation

In the next-gen network, SIP is a lightweight, text-based protocol that has many uses and advantages, including the concept of "presence," the ability to function as a proxy server, and the distribution of intelligence to terminal devices. Intel's Dwight Irving takes a look at the power of SIP.

Customer Attrition Vs. Value Attrition
Steve Gallant, Xchange

In the tightening economy, most companies feel the pressure associated with losing customers. However, it is more important to focus retention efforts upon preserving profitability rather than preserving customers. Steve Gallant explains.

Channeling Your Energies Wisely
Tony Surak, TalkingNets

Enterprises are seeking next-generation networks and services that convergence enables. Service providers and system integrators must offer a combination of next-generation -- not legacy -- telephony and Internet services to their customers. Tony Surak explores the advantages of partnering with a telephony ASP.

Seeding SMB Growth
Dan Callahan

While the information superhighway is a fine thing, it still lacks for access ramps, not to mention service roads and connecting side streets. This shortcoming may be resolved only gradually, as broadband connectivity over the last mile becomes available to more and more subscribers. And which subscribers are first in line? Small to medium-sized businesses (SMBs), particularly those conveniently concentrated in office parks or multi-tenant units. Traditionally underserved, these SMBs may yet be well served, now that various broadband services solutions are emerging.

NEWS AND VIEWS
Breaking News

Letters To The Editor

Corporate Solutions
Carol Bancroft, Managing Editor
The days of closed collaboration systems are over. A new generation of collaborative technologies is on the horizon. Carol Bancroft points to several examples of companies that are making some exciting, new developments.

PUBLISHER'S OUTLOOK
Leap Of Faith
Rich Tehrani, Publisher
A communications solution, no less than any other technology solution, faces the familiar challenge of "crossing the chasm," making the dangerous leap from a relatively indulgent and cooperative constituency, the early adopters, to a relatively demanding constituency, the mainstream adopters. Typically, the challenge inspires isolated feats of daring on the part of individual innovators. However, it may be possible, as Rich suggests, to approach the challenge as a cooperative and ongoing venture, a joint effort on the part of innovators and their various constituencies to bridge the chasm.

EDITOR'S OUTLOOK
Shreds And Patches
Kevin Mayer, Editorial Director

To date, wireless handheld computing has emphasized consumer applications. Consequently, many people are preoccupied with the flashy new devices, and the rising or falling fortunes of the device platforms, which include the familiar Palm OS and Windows CE/Pocket PC environments. However, as handheld computing shifts its emphasis to enterprise applications, a device-centric outlook may be inappropriate. It may, in fact, be best to consider wireless software infrastructure more broadly, since enterprise-scale applications are more complex, more specialized, traversing multiple application layers, from back-end databases, to mobility servers, to core network services, to carrier services, and (finally) to a variety of devices.

TOM KEATING'S CC:
Nightmare On CRM Street
Tom Keating, Executive Technology Editor
With all the hub-bub about CRM solutions, you'd think that companies are implementing the latest and greatest technologies to make their customers' lives easier (and happier). Unfortunately, Tom Keating hasn't found that to be the case with two large corporations: Microsoft and WorldCom. Perhaps you'll commiserate as you read his tragic tales of bad customer service.

REVIEWS
MCK Communications' Mobile EXTender Via The PBXgateway II

NICE Systems' Customer Experience Management v. 8.5

NetReality's WiseWan 201 With WanXplorer 5.0 Software

DEPARTMENTS
Analytical Views:
The 2000 Vintage: Not Telecom's Best
Brian Strachman, Cahners In-Stat Group

While the year 2000 is predicted to be a stellar year for Bordeaux wines, it didn't shape up to be so great for many telecom companies. Brian Strachman sorts through the figures and offers a few explanations for why this happened.

Inside Networking: Navigating A VPN Roadmap
Tony Rybczynski, Nortel Networks

VPN technologies have evolved to include "voice over" capabilities. Tony Rybczynski explains how to navigate the available options.

eBusiness Solutions: Creating A Contact Strategy For The Enterprise
Karl A. Walder, eshare communications

All relationships, whether they are business or personal, are dependant upon communication for their growth and survival. Karl A. Walder explains how understanding the overall value chain and the associated customer interaction points is essential to adding multiple communication channels to a strategy for building stronger relationships with customers.