Facebook.com is usually described as a social networking site. But this online destination is also fast becoming a resource for the business community as well.
 
In fact, InfoWorld recently reported, some companies are starting to bet their businesses on Facebook by using the site’s platform to promote their operations, rather than developing a Web site in-house.
 
InfoWorld cited the example of iLike, a music discovery service. The company halted work on its own Web site in favor of promoting the service through Facebook. It was a big bet, but paid off.
 
Within 24 hours of launching its Facebook presence, iLike’s registrations significantly exceeded those from the company’s own Web site, InfoWorld quoted iLike CEO Ali Partovi as saying. In the first 12 hours, iLike signed up 10,000 users through Facebook.

 
Another example is Facebook application developer Slide, which devotes about 35 percent of its efforts to promotions on the social networking site, InfoWorld quoted Slide’s president, Keith Rabois, as saying.
 
These and other companies are using Facebook’s platform by downloading the client library of their choice, opening a development environment, and then building their own applications. This means Facebook presents new earning opportunities for developers.
 
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P.R. Sai  is a contributing editor for TMCnet.


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