Macadamian (News - Alert), a product development outsourcing company that specializes in next-generation product design and software engineering, has been clocking impressive growth rates by virtue of its innovative approach, according to a press release. The firm has been working towards increasing the chances of success of other companies’ products through its groundbreaking approach.
“Increasing the customer base, growing in the ISV, telecommunications and health sciences verticals, and winning end-to-end projects where we helped customers from User Experience to development to product release were strategic goals last year,” Frédéric Boulanger, Macadamian president and CEO, was quoted as saying in the report. “Not only did we achieve all three, but we also landed new customers in our target geographies of San Jose, Boston, Toronto, and Dallas. I’m very pleased with our performance.”
Macadamian is a software product development outsourcing partner for North American companies. It is committed to designing new products and enhancing existing products. Macadamian enables software development managers to achieve the unique combination of skill, speed, quality and cost required to successfully offer their services.
Established in 1997, Macadamian offers a wide range of software development and related services to clients across North America, including Ottawa, Toronto, Boston, Dallas and San Jose.
The combination of user-centered design and innovative software engineering services has proved to be a major element of success for Macadamian, which has led to another year of exceptional growth. Due to an ever-increasing demand for end-to-end product development services, the company had realized 52% revenue growth in its latest fiscal year, from $6.7 million in 2006 to $10.2 million in 2007. In addition to this, the company added 44 new clients.
Macadamian offers its user-centered design service to help companies develop products that are easy to use. This is in stark contrast to R&D’s best guess solution. The unique approach leads to the development of software applications that offer exciting usability. Usability services of the company offer testing of prototypes in the field before development, which enhances the chances of success in engineering services.
The company’s strategy of combining user-centered design with software engineering services has helped companies in developing VoIP and IPTV
products. In addition to this, Macadamian’s services have helped medical device/health science companies like ImaSight to develop revolutionary digital imaging products that eliminate the limitation of x-ray film in veterinary and chiropractic clinics.
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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