The company has also added two new partner profitability incentives - Opportunity Incentive Program (OIP) and Partner Development Fund (PDF). In addition to these, Cisco announced that Select Certification, its SMB channel initiative, has expanded to over 500 channel partners across the region.
Cisco’s announcement line-up also included the launch of a new interactive environment named Cisco Partner Space. Leveraging Web 2.0 technology, the collaborative platform helps customers and partners to interact dynamically with no hassles.
The Smart Business Communications System is simple, comprehensive as well as highly secure. Developed from ground-up, the solution enables SMBs to gain access to information anytime and anywhere. As a result, customer and employee communications are streamlined, while service as well as business agility are improved. The system utilizes hardware products, integrated unified communications applications as well as system-management tools that support each other.
Cisco Unified Communications (
News -
Alert) 500 Series is one of the key features of the system. It is supported by Cisco Unified Communications Manager Express and Cisco Unity Express. With the help of this platform, users can more-efficiently utilize their portfolio of Cisco Unified IP

Phones, which include the softphone Cisco Unified IP Communicator, Internet connectivity with firewall protection, virtual private networks (VPNs), and wireless LAN

access for reliable, highly secure communications.
The partner profitability initiatives help the company to address the unique requirements of the SMB market. As part of this initiative, the company will provide training, tools and programs. The SMB Opportunity Incentive Program (OIP) will award partners who efficiently fortify their incremental business, while The Partner Development Fund (PDF) will offer Cisco channel partners access to market development funds for SMB practices and will be available in Asia Pacific from Feb. 15.
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page .
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