Rogers Communications (News - Alert) Inc. has agreed to purchase Toronto-based Aurora Cable TV Ltd. for an undisclosed price.

 
The acquisition not only beefs up Rogers’ operations, but also helps make the cable operator more prominent in Canada. Aurora Cable operates in communities on the northern edge of the Greater Toronto Area, which is the heart of the Rogers Cable.
 
Aurora Cable provides cable television, Internet and telephony services in the Town of Aurora and the community of Oak Ridges, in Richmond Hill, Ontario.
 
"Aurora Cable is an excellent system, a perfect fit with our existing systems in and around the Greater Toronto Area, and it offers great synergies within our existing Ontario cable cluster," said Edward Rogers, President of Rogers Cable.
 
“This is a tremendous opportunity for our customers and for our companies alike,” stated Aurora Cable founder Jim Irvine, who started the business 43 years ago.
 
Though there a few smaller players, the Canadian cable service market is dominated by four large players: Rogers, Shaw Communications Inc., Quebecor's Videotron and Cogeco Cable Inc.  Here smaller cable companies are often family-owned.

Rogers Cable is part of the larger group which also owns wireless, media and entertainment businesses. The deal is subject to CRTC approval.
 
Narayan Bhat is a contributing editor for TMCnet. To read more Bhat’s articles, please visit his TMCnet columnist page.
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