Communication Solutions

AT&T (News - Alert) Inc. has announced that it has reshaped its website, att.com, to make shopping a new experience for its customers. With this reshaping AT&T provides an easier path for its customers to do business. The website also emphasizes on Company's commitment towards customer satisfaction.

 

The redesigned website of AT&T has been introduced with a series of upgrades, which will enable the customers to browse conveniently and seamlessly access to Company’s complete portfolio of wireless, broadband, video and voice services.    

 

According to Nielsen Global Online survey, more than 85 percent of people who have Internet access, do shopping online and more than half of all Internet users have made at least one purchase in the past month. As online shopping has increased, delivering a satisfying online experience is critical.

 

According to a third party research, att.com has increased growth in the wireless industry in sales and service activities.  

 

"The reason we continue to invest in our Web site is simple: it's all about the customer experience and making it easy for consumers to do business with us," said Rick Welday, AT&T chief marketing officer, Consumer, in the press release, "We want our millions of customers to have easy access to their services — from wireless to TV — so they can get their questions answered and needs met 24/7, 365 days a year through att.com."

 

Redesigned wesite, att.com, now has been made more attractive and approachable by using vibrant colors, expressive use of photography and easy-to-use navigation tools. Customers will have an east approach with Explore, Shop, Support, and My Account tabs, easy ordering, getting support and self-service applications.

 

Some of the new features in the website are Bundling, Click-to-Chat, Customer Reviews and Forums, eBilling, eRepair, AT&T Smart Limits and My MEdia Net.

 

Bundling, which is a knowledge-based application offers site visitors with better control, by providing straightforward options, choices and pricing throughout the ordering process. Also Learn More pop-up windows are developed so that customers can easily best fit for the customer.

 

Click-to-Chat service is a tool to chat live with an AT&T service representative via any online connection, to ask questions about a variety of AT&T services. The best part is that when the customer stalls for more than two minutes during the ordering process, the tool will automatically engage- in case a customer needs assistance.

 

Customers can read reviews posted by other customers or can have a look at the demos, and also offers advice about its products.

 

With eRepair feature the customer can report problems and request repairs, after logging into the account. The tool will also give options to troubleshoot a problem or, if needed, schedule an appointment with an AT&T technician.

 

With eBilling, customers can conveniently pay bills online and also look at the account information. With the facility of combining wireless and wired bills into one, many AT&T customers are taking advantage of this facility.

 

AT&T Smart Limits feature enables users to control and conveniently set limits on children's phones, control content or block channels as needed. Users can also access parental control features across AT&T's portfolio of services.

 

With My MEdia Net, customers can personalize the home page of their wireless device with local news, stock quotes, or weather forecasts.

 

According to global Internet information provider comScore, att.com tops in customer satisfaction.