Communication Solutions

PayforIT, the first mobile ticketing solution using UK mobile payment initiative, was launched today by interactive mobile specialists, Dialogue Communications and AEI Mobile.

 

For party-goers, mobile ticketing allows them to buy tickets to a London nightclub via their mobile phone using payforIT, and then receive the tickets via SMS.

 

PayforIT is the cross-operator payment plan that allows consumers to purchase goods and services via their mobile phone up to the value of £10. In a joint effort, Dialogue and AEI Mobile will provide a mobile ticketing solution for the Drum & Bass Arena event at Scala Club in London on August 15^th, and tickets now on sale for £10.

 

Active since January 2007, payforIT was first made live by Dialogue when it was mainly used by mobile content providers to sell content via the mobile internet. Now 18 months later, the payforIT system has been fine-tuned, and with the recent increase of the maximum single transaction to £10, it’s predicted to become a popular payment mechanism for selling tickets via mobile.

Guiom Peersman, Dialogue’s UK managing director explains, “We believe this is the first time payforIT will be used to purchase event tickets. People wishing to buy a ticket can text ‘Scala’ to short code 81330 and in return will receive a WAP link to Scala Club’s mobile internet site. From there tickets are available for purchase through the payforIT payment system and the ticket will be delivered directly to the buyer via SMS.”

Dialogue has been involved in the development of payforIT from the very beginning and this is yet another major step for the initiative. The mobile ticketing market has huge potential and is another key market growth area where payforIT can be a real value added solution.

Mobile ticketing is seeing a rise in popularity, especially in the music and entertainment industries. Earlier this year, new research from Juniper Research (News - Alert) estimated that by 2011, over 2.6 billion mobile tickets will be delivered to more than 208 million mobile phone users. Therefore, new payment mechanisms such as payforIT will be welcomed to the market to aid this predicted growth.

"Mobile ticketing is a no-brainer for event organizers, a good proportion of which are already using SMS as the preferred marketing channel for events and functions," says Del Dias, managing director of AEI Mobile. "Promoters can now promote events using outbound SMS messaging, and allow their customers to complete the transaction on their mobile phones."

PayforIT has a maximum purchase value of £10 so users wishing to buy more that one ticket for Scala’s Drum & Bass Arena event can still do so via their mobile and pay using a credit or debit card.