Communication Solutions

Planar Systems (News - Alert) has announced that they have been appointed by Thomson’s Premier Retail Networks (PRN) to execute a digital display contract for their retail applications.

 

According to the deal, Planar Systems will have to come up with an innovative strategy to raise the bar and promote PRN's retail applications by providing customized small format touch screen displays and customized large-format displays.

 

Doug Barnes, general manager and vice president of Planar's industrial business unit, said, “Planar’s partnership with PRN validates our strategy to provide unique display products for challenging applications. We have assembled the right engineering expertise and platform of products to serve the demanding needs of customers like PRN.”

 

PRN is a provider of television networks, and has chosen Planar based on the company's reputation of being able to provide a wide range of effective specialty displays, whose design and approach meet the exact requirements of PRN.

 

PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. Planar's display solutions will be used in a major portion of these PRN operated in-store networks.

 

PRN has tied up with all major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers as its programming alliances. Some of the company's are ACME, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s and Star Market, ShopRite and Walmart Stores.

 

Scott Francis, chief technology officer for PRN, said, “We wanted to work with a manufacturer who could combine the quality assurance systems and capabilities of a large vendor with the flexibility and speed of a smaller supplier. The Display System is a critical component in the PRN solution and we've found Planar to be a nimble and valuable partner.”

 

Headquartered in Oregon, Planar Systems is a provider of specialty display technology hardware and software solutions for the world’s most demanding environments. It caters to hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theater enthusiasts all over the world.

 

PRN selected Planar based on its years of proven display innovation and responsiveness to PRN’s schedule requirements. It has four business units (commercial, industrial, home theater and control room and digital signage) that it creates display technologies and applications for.