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Alien Technology(R) Secures RFID Garment Tracking Application With G&P Net of Italy
MORGAN HILL, CA, Jul 07, 2009 (MARKETWIRE via COMTEX) --
Alien Technology proudly announces its newest million plus tag RFID
garment tracking installation in Europe. Alien teamed with Aton to
provide a complete end-to-end RFID traceability solution for leading
apparel designer and manufacturer, G&P Net, the producer of brands
such as GeoSpirit and Peuterey. G&P Net needed to control channel
efficiencies and enhance supply chain visibility throughout Europe,
so they approached Aton for a complete hardware and software
solution.
Explains Otello Azzali, Aton Vice President: "It was an honor to work
with such a high profile brand manufacturer. Their main objective was
to optimize logistics and provide 100 percent traceability of their
coats, jackets, trousers and shirts from manufacturing through
distribution. RFID has provided considerable operational efficiencies
for both in-coming & out-going goods, as well as warehouse inventory
management. The solution included a comprehensive middleware software
solution which provides G&P Net complete traceability from production
to retail inventory control."
Adds Stephen Crocker, Alien sales/channels director: "G&P Net chose
our high performance readers, and Higgs(TM)-3 based inlays to tag each
garment. This combination resulted in superior system performance,
providing virtually instantaneous reads of more than 300 garments
packed in a shipping box as they leave the production site,
translating to huge labor and time savings."
Adds Luca Isidori, ICT Manager at G&P Net: "We previously didn't have
adequate control of our distribution channels or the grey market, but
now, with the Aton and Alien RFID item level tagging solution, we have
100% supply chain inventory and channel management control. Now we can
take inventory in just a fraction of the time and we have implemented
monthly inventory checks at all of our channel retail stores. This
increased visibility greatly reduces out-of-stocks which leads to
better sales turnover and results in a win-win situation for
everyone."
Mr. Crocker summarizes: "Alien has now completed over half a dozen
major garment RFID item level tagging installations throughout Europe,
representing millions of inlays per year. From Lisbon to Istanbul,
apparel manufacturers and retailers continue to specify our field
proven UHF reader and diversified EPC compliant UHF tag line into
their applications. Alien has quickly become the go-to RFID
solutions provider to the retail/clothing sector and we are
privileged to work with leading garment manufacturers such as G&P
Net.
About Aton
Aton S.p.A. has twenty years experience in Mobile and Wireless
applications providing strategic solutions and managed services for
the Mobile Workforce. Aton provides solutions for customers managing
a mobile workforce to control and improve their field workforce
efficiency and performance. For more information, please visit
http://www.aton.eu/
About G&P Net
G&P Net SpA designs, produces and distributes a complete line of
clothing under the trademark Peuterey, and a coat line under the
trademark GeoSpirit. Both brands enjoy an excellent-quality market
brand position. Distribution is exclusively through high-level
clothing shops. Peuterey & GeoSpirit collections have had
extraordinary commercial success, reaching sell-out rates close to
100%. For more information please visit http://www.peuterey.it/ and
http://www.geospirit.it/.
About Alien Technology
Alien Technology is a leading provider of UHF RFID products and
services, including RFID Integrated Circuits, inlays, readers, and a
comprehensive RFID educational curriculum. Alien was founded in 1994
and is headquartered in Morgan Hill, California, with its
subsidiaries Alien Technology Asia (ATA) in South Korea and Quatrotec
in Millbrae, California. The RFID Solutions Center is located in the
Dayton, Ohio region. Alien maintains sales offices in the US, Europe,
and Asia that support a global channel of committed solution
partners.
Learn more about Alien's award-winning Higgs-3 RFID IC, our
performance-leading Squiggle(R) inlay product line, and the renowned
RFID Academy by visiting us at: www.AlienTechnology.com.
Alien, Alien Technology, the Alien logo, Higgs, and Squiggle are
trademarks or registered trademarks of Alien Technology Corporation in
the United States and other countries.
Contact:
Victor Vega
Alien Technology
Marketing Director
Email Contact
Phone: 408-782-3930
SOURCE: Alien Technology
http://www2.marketwire.com/mw/emailprcntct?id=3BB9E84C738C1FBD
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