On.net Deploys Digital Terrestrial in Macedonia with TANDBERG Television Solution

SOUTHAMPTON, England --(Business Wire)-- TANDBERG Television (News - Alert), part of the Ericsson group (NASDAQ:ERIC), today announced that On.net, a subsidiary of Telekom Slovenije, has deployed a 60 channel digital terrestrial TV (DTT) service in the Republic of Macedonia using its MPEG-4 AVC headend solutions. It will also include two channels of HDTV. The nationwide digital TV service will increase the number of channels available for Macedonians, who are limited to five national channels when receiving analog transmissions today. On.net is using MPEG-4 AVC video compression to maximise bandwidth efficiency and enable high definition channels. The number of channels represents one of the largest DVB-T deployments, fulfilling a pay-tv business model.

"Digital terrestrial TV has been a widespread success in other European countries and we expect it to have a similar impact in Macedonia," Predrag CEMERIKIC, CEO at On.net. "We selected TANDBERG Television as our project partner because of its vast experience helping network operators introduce DVB-T services. The company's MPEG-4 AVC video encoders provide excellent picture quality at low bitrates, enabling us to fit as many channels as possible into the terrestrial spectrum that is available, and keeping our transmission costs to a minimum." "We have an outstanding heritage in the DVB-T market and are delighted to work with On.net to make pay digital terrestrial TV a reality in Macedonia," adds Simon Frost, DTT business development director at TANDBERG Television. "Our headend solution is specifically optimised for DVB-T/T2 with dense multiplexing and SFN MIP insertion as well as distributed compression and multiplexing. Our Reflex statistical multiplexing technology means On.net can encode channels in one location and multiplex them into the final groups for transmission in another. It is very efficient." On.net is a leading provider of telecoms and broadband services in Macedonia, where it is the second largest Internet Service Provider. Its parent company Telekom Slovenije won the tender for the management of three DVB-T multiplexes in the Republic of Macedonia. On.net held successful DTT trials covering the capital city Skopje prior to full deployment.

About On.net Telekom Slovenia Group (Telekom Slovenije) is one of the most established telecommunication operators in South Eastern Europe, providing fixed lines, mobile and broadband services, construction and maintenance of communication cable networks, web search engines, the publication of telephone directories and managing of databases and integrated business system solutions. On.net has been a subsidiary of Telekom Slovenije since 2006 and offers a range of services to residential and corporate clients including Internet access, web-hosting services, leased line, Virtual Private Networks, VoIP and SMS based applications.

About TANDBERG Television TANDBERG Television, part of the Ericsson (News - Alert) Group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it's advanced compression systems, on-demand or content distribution, the company's award-winning solutions are used by the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality solutions for Digital TV, HDTV, VOD, and IPTV (News - Alert). For more information, please visit www.tandbergtv.com About Ericsson Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company's portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson (News - Alert) and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision "to be the prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 75,000 employees generated revenue of SEK 209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

www.ericsson.com www.ericsson.mobi www.twitter.com/ericssonpress

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