Rough Guides to feature on launch of the new Vodafone 360 Apps Shop

(M2 PressWIRE Via Acquire Media NewsEdge) Rough Guides today announces the launch of travel apps on the new Vodafone 360 Apps Shop, enabling consumers to access award winning travel content via their mobile phone for just 49p or 49 euro pence each.

Featuring background information for each destination, 'things not to miss' plus the best places to eat, shop and drink, these mini guideswill cover destinations across the globe. Created specifically for the Vodafone 360 Apps Shop they also include an image gallery to give consumers a real flavour of the destination - perfect for time pressed travellers on the go.

50 Rough Guide travel guide apps will be available on Vodafone's flagship launch handset the Vodafone 360 Samsung H1 phone with a further 150 destinations available this autumn for download on the Vodafone 360 Samsung M1 and H1 handsets as well as a range of Nokia Symbian smartphones.

These exclusive Rough Guide travel apps were created in partnership with Mobile Commerce, the UK's leading provider of location-based services (LBS) and mobile content integration.

Rough Guides is no stranger to the world of digital mobile, previously having worked with Motorola to produce Rough Guides Mobile. These location-aware city guides feature trusted content alongside social networking features and user-generated content, and have now been preloaded on over 7 million mobile phones in Europe. This mobile product was the winner in the Entertainment and Leisure category in the 2009 NAVTEQ Global LBS Challenge Award and was a runner up for the prestigious Grand Prize.

Tom Hall, Head of Digital Licensing at Rough Guides said, "We are delighted to be launching exclusive travel apps with Vodafone and Mobile Commerce. This is an exciting opportunity to bring trusted Rough Guide content to mobile consumers via a brand new app store, and offer them exclusive applications on a wide range of destinations." Steve Page, Mobile Commerce CEO, said: "The combination of Rough Guides' award winning content and our expertise in creating apps for Vodafone UK, as one of their select few certified partners, delivers a series of superb guides for the traveler. Rough Guide's content is ideal for us to transfer to a mobile platform, and the Vodafone 360 Apps Shop provides the perfect showcase." Notes for Editors: Rough Guides Travel Apps on Vodafone 360 Shop Available from: 2 November 2009, Available in: UK, Germany, Ireland, Italy, Netherlands and Spain.

Cost: 49p or 49 euro-cents to download from the Vodafone 360 App Shop.

Link: www.360.com About Rough Guides: An award-winning CoolBrand, passionate for telling it like it is, Rough Guides is a leading travel content provider with more than 700 travel guides, gift-books, maps, phrasebooks, bespoke custom publishing guides and digital products, including eBooks and mobile applications. From country guidebooks to pocket city guides and inspirational travel specials to Round The World planners, there's a Rough Guide to suit everyone. With accurate, up-to-date information and informed, contemporary writing, Rough Guides also produces books on a range of subjects, from the bestselling Rough Guide to Pregnancy and Birth to zeitgeist books such as the Rough Guide to iPods, iTunes, and Music Online. For more information visit www.roughguides.com. Make The Most of Your Time on Earth About Mobile Commerce: Founded in 1999, Mobile Commerce is the UK's most successful provider of search and location solutions for the mobile telecommunications industry.

Mobile Commerce has been operating managed services to Tier One Mobile Operators since February 2002 and is the UK's leading provider of Local Search services on mobile.

Mobile Commerce now offers a Monetised Mobile Search solution connecting mobile users with advertisers. This generates additional revenue for the network operators through off-portal traffic and gives advertisers distribution.

VODAFONE and Vodafone 360 are trademarks of the Vodafone Group.

((Comments on this story may be sent to info@m2.com)) (c) 2009 M2 COMMUNICATIONS

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Rough Guides to feature on launch of the new Vodafone 360 Apps Shop

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