On Monday NBC will launch "Fan It" in an effort to turn social media users into a promotional team for the network.

After signing up on NBC's website and logging in to their Facebook (News - Alert), Twitter, MySpace or MyNBC accounts, participants earn points by chatting about series and steering friends to NBC-related links.

According to the network the points can be redeemed for rewards including sneak previews of shows, NBC merchandise and entry into a sweepstakes to win big-ticket items such as attendance at the finale of 'The Biggest Loser' or a prop from 'The Office.'

A social CRM promotion this season for 'Chuck' gave a fan, the chance to have his photo included in one of the title character's flash-of-brilliance sequences in the May 25 finale.

The 'Fan It' initiative extends through the 2010-11 season and will involve new and returning shows. NBC will present its fall schedule to advertisers Monday in New York.

To learn more about Social CRM attend "The Social Customer Summit," at the upcoming ITEXPO West 2010 , for more on how companies can take advantage of social media in providing customer service, updating customers and keeping in touch with prospects. The largest buzz in the call/contact center space recently has been surrounding how to incorporate social media into the way companies communicate with their customers and prospects. The Social Customer Summit will delve deeply into how companies can take advantage of social media in providing customer service, updating customers and keeping in touch with prospects. While a few of the sessions will still be focused on the traditional areas of interest for call/contact center technology, a large portion of the conference sessions will focus on social media.